Paola Masperi
Paola is the founder and CEO of Madeby, an Innovate UK-backed technology solution that uses Digital IDs to power the circular economy, enabling brands to future-proof their operations and meet evolving regulatory requirements.
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She is also a pioneering impact entrepreneur and the founder of the award-winning circular fashion label Mayamiko—a brand celebrated for its responsible practices and worn by global icons such as Meghan Markle. With over a decade of hands-on experience building a fully circular fashion brand, Paola is uniquely positioned to guide fashion businesses on their journey towards sustainability, circularity, and digital transformation.
Paola Masperi
Circular Economy & Digital Innovation Expert for Fashion
Paola's expertise
Circularity & Sustainability Leadership
Paola’s expertise is rooted in real-world practice: she has spent more than 10 years designing, implementing, and scaling circular models for fashion, giving her unparalleled insight into the challenges and opportunities brands face. Her approach empowers brands to:
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Assess circularity maturity
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Set a compelling circularity vision
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Define and achieve ambitious circularity goals
Technology, Innovation & Digital Product Passports
With over 15 years experience in regulated sectors such as finance—specializing in digital innovation, marketing, and technology—Paola brings a strategic, data-driven mindset to every project. She is at the forefront of digital product passport evolution and adoption, helping brands leverage Digital IDs to unlock transparency, traceability, and new value streams across the product lifecycle.
Empowerment & International Impact
Beyond business, Paola is the founder of Mayamiko Trust, a women’s empowerment charity operating in Malawi. The Trust delivers economic and social empowerment programs for women, while Mayamiko’s production model creates sustainable economic opportunities for local partners—demonstrating a holistic approach to ethical supply chains and community impact.
Multidisciplinary Expertise
Paola’s background spans digital innovation, marketing, linguistics, communications, and international development, enabling her to translate complex sustainability and technology concepts into actionable strategies for diverse teams.
Book with Paola
Paola offers consultancy and training services to fashion brands seeking to:
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Transition to circular business models
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Implement digital product passports and traceability solutions
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Build responsible supply chains
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Engage teams and stakeholders in sustainability innovation
Ready to future-proof your brand?
Connect with Paola to accelerate your circularity journey and unlock the full potential of digital innovation in fashion.
