Riikka Olli
Riikka is a circular economy strategist and impact-driven entrepreneur with a decade-long international career across eCommerce, tech, logistics, and payments.
Having worked in leadership roles at scale-up and corporate level—including at PayPal and InPost—Riikka brings a systems-level perspective to circularity, with a practical understanding of how to bridge physical and digital operations across the product lifecycle.
Riikka Olli
Circular Economy Strategist & Digital Innovation Leader for Consumer Brands
Riikka's expertise
Building Circular Services from the Ground Up
Previously, Riikka founded Menddie, a purpose-led startup focused on helping fashion and consumer brands integrate repair services into their business models. Through Menddie, she gained first-hand experience designing service flows, building digital infrastructure, and navigating operational challenges in circularity—from reverse logistics to consumer engagement.
Her work focused on:
-
Embedding repair and care services into the customer journey
-
Aligning circular initiatives with ESG and brand goals
-
Activating consumers around longevity, transparency, and sustainable use
This hands-on entrepreneurial journey deepened Riikka’s understanding of what it takes to move from circularity ambition to real-world execution—insights she now brings to the brands she supports through her consulting work.
Technology, Logistics & Digital Product Passports
With deep experience in building and scaling digital services in regulated and high-growth environments, Riikka has led projects across Europe in payments (PayPal), logistics tech (InPost), and eCommerce platforms. She is now applying this knowledge to digital product passport (DPP) adoption and implementation—supporting fashion and electronics brands to:
-
Enable transparency and traceability through Digital IDs
-
Meet regulatory requirements and consumer expectations
-
Create data infrastructure for circular operations and reporting
Her cross-sector background allows her to connect the dots between technology, regulation, and real-world operations in supply chains and reverse logistics.
Multidisciplinary & Global Perspective
Riikka’s global career has taken her from the Nordics to Central Europe and the UK, giving her a diverse perspective on digital ecosystems and circular business models. With a background in business, tech, and sustainable innovation, she translates complex systems thinking into clear strategies for teams navigating change.
Book with Riikka
Riikka offers consultancy and strategic support to consumer brands seeking to:
-
Develop and scale circular business models
-
Implement digital product passports and data infrastructure to serve circular business models like resale, repair and rental
-
Future-proof logistics and service operations to meet the circularity needs
-
Turn sustainability into a business driver across teams
Ready to future-proof your brand?
Connect with Riikka to accelerate your circularity journey and unlock the full potential of digital innovation in fashion.