Masterclass:Circular Market opportunity

Service details

Masterclass: Circular Business Models & Market Opportunity Duration: 60 minutes Format: Live, interactive workshop with tools, frameworks, and case studies Audience: Executives, innovation leads, product developers, sustainability strategists and heads, and circular economy consultants What if circularity wasn’t just a sustainability goal—but your next growth engine? In this 60-minute interactive masterclass, we dive into the world of circular business models, showing how they can unlock new revenue streams, build customer loyalty, and strengthen your competitive edge in a fast-changing market. Whether you're exploring resale, repair, rental, product-as-a-service, or circular design, this session will help you move from theory to strategy. You’ll get access to proven tools like the Circular Business Model Canvas and the Value Hill, while learning from real-world pioneers such as Fairphone, MUD Jeans, and Decathlon. We’ll explore how circular models not only reduce waste, but open up entirely new business opportunities—through access-based consumption, extended product lifecycles, and recurring value capture. We'll also examine how evolving regulation (like the Digital Product Passport) and shifting consumer behavior are rapidly accelerating demand for circular solutions. 💡 You’ll walk away with: A clear understanding of six key circular business model types Strategic insights into where circularity drives commercial value A hands-on intro to the Circular Business Model Canvas Customer segmentation tools to identify circular opportunities in your market Inspiration from cross-sector case studies in fashion, electronics, and furniture The first draft of your own circular opportunity map This workshop is ideal for teams looking to innovate, future-proof their product strategies, or respond to rising consumer and regulatory pressure with commercially viable circular solutions.